Sandra Coan | Intro to Film Photography on CreativeLive

Friends!  I have some exciting news!  

For the past few months I've been working with some awesome folks at CreativeLive to write and produce not one but TWO online classes about my favorite thing: film!!

CreativeLive is an online broadcast platform specializing in education webinars about tons of topics in different creative fields and I get to have two of my very own film classes! Can you tell I'm excited?!

The Classes

On August 21st (8/21), I'll be teaching an Introduction to Film Photography during which I'll show you how to slow down during your photo shoot, focus on what you’re trying to capture, and ultimately get a great image straight out of camera.

On August 23rd (8/23), I'll have a Film Photography with Strobes class that will cover everything to give you the knowledge to start taking portraits with your film camera and strobes.

Shooting film and teaching others to do it is my passion.  And I'm so honored to have been asked to share this passion with the CreativeLive audience.

Sign Up Today!

Are you interested in learning more about shooting film or shooting film with strobes? Then head on over to CreativeLive.  My classes will be broadcasted and recorded live and will be available for download on my very own CreativeLive page.  

Yay film!!

Getting Started With Film | An Online Workshop

I don’t know about you, but I love tackling new projects in the summer! The sunshine and long days just motivate me!

Getting Started With Film | A Click Photo School Class

If you are like me and feeling ready to get your learning on, I wanted to share my new film photography workshop, Getting Started With Film, that I'm teaching over at Click Photo School!

If you have ever wanted to learn how to shoot film, this is the class for you!

Follow this link to find out more and to register!

Why I Prefer Strobes To Natural Light

When I started using strobes it was out of desperation.  I wanted a way to be able to shoot film through the winter.  Thats it.  It was intended as a temporary fix to get me through to the spring. And then something unexpected happened.

When spring finally came around, I found that I liked using my strobes more than I liked using natural light.  Crazy right?

Well maybe not... here's the thing.  

  • Strobes are consistent.  When I use them, my light is the same at every. single. shoot.  My meter readings are always the same, regardless of the weather.  Using artificial light has allowed me to shoot film 100% of the time and has freed me from stress.
  • Strobes bring out the best in film.  Film loves light.  And strobes give the perfect amount of light every time.  So my images are always perfectly exposed and beautiful.
  • Strobes do not have to look "flashy".  I love strobes, but I HATE images that look artificial and "flashy".  I want my work to be soft and airy and, when used properly, my strobes give me that look.
  • Strobes are easy.  Seriously.  I know that they seem complicated, but they are not.  Everything I do is done with one light and one light modifier.  Thats it.

I encourage you to give off camera lighting a try... and stay tuned, I'll be sharing a series of post here to tell you just how to do it step by step.  It's not hard, and it will absolutely change the way you shoot film, for the better!

If you can't wait and just want to dive into off camera lighting right now, check out The Missing Link: A Film Photographer's Guide To Off Camera Light.  It's is a complete how-to... everything from what equipment you need to lighting set-ups- full of text, diagrams and video tutorials! 

How To Use Strobes With Your Rolleiflex Camera

For a little over a year now, I have been obsessed with shooting Rolleiflex in studio with strobes.

A few weeks ago after I shared some Rolleiflex images, I received a question from a reader asking about how I sync my strobes with to the Rolleiflex.

Click the video below to see my reply!

Ilford Delta 3200, Rolleiflex 2.8e, Richard Photo Lab

Ilford Delta 3200, Rolleiflex 2.8e, Richard Photo Lab

Three Myths That Keep Photographers From Using Off Camera Lighting

About ten years ago I was gifted a set of studio strobes from a friend of mine who was closing her photography studio.  

I had always wanted to learn lighting, but looking at the strobe heads and soft boxes just stress me out.  It seemed hard and technical and not "my style".

So I told myself that lighting just wasn't for me, put the entire set up in storage and left it there for five years.  

During that time, I struggled with light.  

You see, I live in Seattle, and it's dark here a majority of the time.  When I was shooting digitally, I would just crank my ISO up to 6400 and make it work.  But when I made the switch back to film I knew something had to change.  If I was going to shoot film inside, in Seattle, I was going to have to learn how to use lighting.

So I did.  And it changed everything.

Since then I've become somewhat of an off camera lighting evangelist.  I sing it's praises every chance I get!  And every time I talk about it I hear the same reasons from photographers on why they don't want to use it.  So today I want to talk about the three myths that keep photographers form using off camera lighting and why they are just not true.

Here we go.

Myth #1: Lighting is hard

I used to think this too.  But it's not.  In fact, it's really, really easy.  Just force yourself to start.

Take your strobe or your flash, put it on a tripod, put a light modifier on it, and tell yourself it's a window.

Light is light.  

If you can do it with the sun shining through a window, you can do it with a bulb shining through a soft box!

Myth #2: You Can't Be Spontaneous When Using lighting

This was my biggest worry what kept me from using lights for year.  You see, I work with kids. And kids run and jump and move a lot.  I wanted to be able to capture that movement.

And I can.  In fact, strobes make it better!

The flash freezes movement, so you can capture a kid in mid jump and not get motion blur!  


Myth #3: Lighting looks fake. I want soft and natural.

This is the biggest lighting myth around.  Lighting, when done right, can look as soft and beautiful as natural light.  

This is how I do it...

I turn my lights down until I get a reading of F4 in the shadows.  That way I can soot at F4 or even F2.8 and have a prefectly exposed image that looks soft and just like natural light. 

Not sure how to meter with strobes and flash, check out my FREE guide on metering in all kinds of light!

Pro Tip: If you are going to be shooting with off camera lighting be sure to check your camera's sync speed.  The sync speed is the fasted shutter speed recommend for your camera when working with a flash of any kind!

Sandra Coan | Natural looking light with strobes and film | Three myths that keep photographers from using off camera lighting
Sandra Coan | Natural looking light with strobes and film | Three myths that keep photographers from using off camera lighting
Sandra Coan | Natural looking light with strobes and film | Three myths that keep photographers from using off camera lighting

Okay friends... I hope this has inspired you to give lighting a try.  And if you need more help, you can check out The Missing Link: A Film Photographer's Guide to Off Camera Lighting.  Has everything you need to know to get started with off camera lighting including an equipment list, diagrams of lighting set ups and video tutorials.

Q&A: How High Should Your Modifier Be?

You know I love answering questions that I get online, and this question came in from one of my followers on social media last week. 

She asked: "How high should my modifier be from my subject" 

Great question!  

There is no right or wrong answer... it's really just about the look you want.  I LOVE catchlights and soft shadows, so this is how I do it:

If you have any questions, please leave a comment in the space below!

Happy Shooting!

FREE Guide on Metering For Film

As film photographers we know that metering is extremely important.  It can make or break and image.  But how to do is often a point of confusion!

That's why I've create this online guide on how to meter for film in ALL kinds of light.  In the guide you will learn how to meter for color and black & while film in natural light, with strobes and with a speedlight flash.  And here's the best part.

It's totally FREE!

So click the button below and get your copy today!!

What You Need To Know About Using Strobes

The number one reason photographers stay away from studio strobes is that they fear that they don't understand them.  Strobes seem techy and complicated.  And if by chance they could get them set up, they wouldn’t even know where to begin. I get it!  I used to feel the exact same way.  In fact, my lights sat is storage for years for this very reason.

But the truth is you already know most of what you need to know about working with strobes.  For reals.


Because light is light.

It doesn’t matter whether your source is the sun shining through a window or a bulb shining through a soft box, the same rules apply.

So if you already know the basics of working with window light then you already know the basics of working with strobes.

Sandra Coan | Tips for film photographers | Studio lighting | Strobes and film

Just think of your strobes and soft box as a portable window.

Do you know how to place a subject when working with window light?

Of course you do!!

Then guess what, you know how to do it with a strobe and a soft box too!

Do you know how to meter your people when working with window light?


Well then guess what, one easy adjustment to your meter and you can do it with a strobe!

Sandra Coan | Tips for film photographers | Studio lighting | Strobes and film

Does having only one good window in a clients home interfere with the flow of your shoot?

Of course not! You do that all the time!!

Then guess what, having one light and one soft box won’t hinder you either. In fact, it will be even better because you’ll know that the light coming out of the strobe and soft box will be perfect, consistent light every single time you use it!

How great is that?!

The only thing new to learn is what equipment to get and how to set it up in a way that will work with your vintage film cameras and create soft, luminous, natural light looking photos each and every time you shoot.  And I can show you that!

Sign up for my film photographer's guide to studio strobes today!  It will change the way you shoot film, for the better!



Five Film Stocks And One Creepy Doll (Sorry)

Sometimes I think that I missed my calling.  I really should have been a scientist.

This thought usually comes to me late at night when I'm lying in bed mulling over things.  

I run experiments in my head.  

I come up with theories and imagine ways to test them.  

And then when I finally do drift off to sleep, I dream about my obsessions.

For the last several years my obsession has been shooting film with strobes.  I think about it all the time. I read about it.  I Google it.  I even dream about it.  It's a little ridiculous.

A couple weeks ago I became curious about how different film stocks would look when shot with strobes.  

I already know that I love the look of Portra 800 when shot with natural light and Fuji 400h is my go-to strobe film... but then I started wondering "how would Portra 800 look with strobe?  Or Ektar!! Or.. or..."  I'm sure you can see where this is going....

So I decided to run a little test.  

Five film stocks all shot the with the same light, same backdrop and same subject.


Here's a bit of what I got!  (And yes, I know my doll is super creepy... sorry!)

Okay... this first set was shot with a Contax 645, a 7 foot OctoDome set at 45 degrees to my subject, a dark (Thunder Grey) back drop and metered for the shadows.

Sandra Coan | Tips for Film Photographers | Film Stocks | Film and Strobes

And here's the same set up with a cream backdrop.

Sandra Coan | Tips for Film Photographers | Film Stocks | Film and Strobes

Isn't it fascinating?!

And, for those you who want to studio this a bit more, you can download the images by clicking on the button below!

Have a great day!


P.S. All images were shot using a Contax 645 and processed and scanned by Richard Photo Lab.

Metering Film In All Kinds Of Light

I often get email from film photographers about how to meter in different lighting situations.  A few days ago I received this question:

"Sandra, do you meter differently on darker, overcast days?"

Short Answer:  Nope.

Long Answer:  I meter using incident metering in all lighting situations.

Incident metering means that your meter is reading the light that is falling on your subject rather than the light that is bouncing off your subject.

I like this technique because when using incident metering it doesn’t matter what my subject’s skin tone is or what color clothing they are wearing. The meter is only going to read the light that is falling on them and therefore my readings are super consistent.

I always shoot my film at box speed and set my meter to the bulb out position. Then I meter for the darkest shadow I can find when shooting color and for the highlights when shooting black and white.

I meter this way on cloudy days, sunny days, with window light and with strobes.

It's super consistent and super easy!!  And I'm all about consistent and easy!

Here are a few example of this metering technique in different kinds of light.

Sandra Coan on metering film in all kinds of light. Tips for film photographers.

The photos above were shot on a cloudy day in late afternoon light.  I used incident metering and metered for the shadows.  (Contax 645, Portra 800)

Sandra Coan on metering film in all kinds of light. Tips for film photographers.

Above we have an example of what an incident reading in the shadows looks like on a sunny day in mid afternoon light. (Contax 645, Fuji 400h)

Sandra Coan on metering film in all kinds of light. Tips for film photographers.

Here we have incident metering (for the shadows) with indoor window light. (Contax 645, Fuji 400h)

sandra coan, metering in all kinds of light.  Tips for film photographers.

And in the photos above I was photographing inside with strobes, also taking an incident reading in the shadows.  (Contax 645, Fuji 400h)

All of these images were taken in very different lighting situations, and they were all metered exactly the same: Incident, box speed, bulb out, in the shadows.

If you need a little more help with your metering, check out my posts on how to meter for window light and how to meter with strobes.

How To Choose The Perfect Photo Lab

I believe that as film photographers, our lab is our creative partner.  

It is the photographer’s job to choose a film stock, find the light, pose the subject and create the photo.  It is the lab’s job to properly process the negatives and scan the images in a way that meets the photographer’s vision and expectation.  Both bring their expertise to the table.  And the end result is a beautiful image born out of working together.

The importance of this partnership can not be overstated. The lab you choose will effect the look of your photos.  You can take the same negative and have it scanned at five different labs and it will look different every time (trust me, I’ve done it!)  

So how do you go about finding the perfect lab?  With all the choices out there, how do you know which one is right for you?  How do you find your perfect partner?

  1. Do your research:  Look at the work that is coming out of the lab?  Check out their Instagram feed.  Compare the work you see there to the work you see from other labs.  The differences may be subtle, but they are there.  Do they work with photographers who's work you admire?  Once you’ve found a lab that you feel would be a good fit for you and your work, move on to step two… 
  2. Introduce yourself:  Many photographers are shy about this, but I think it’s really important.  Pick up your phone, or sit down to you computer and just introduce yourself!  “Hello!  My name is_______, I’m using your lab for the first time and I’m so excited!”  Something like that.  It’s important because once you’ve introduced yourself you can go on to step three.
  3. Communicate your preferences:  Labs are staffed by people.  And people can not read minds. If you want your film to look a certain way it is your job to a) choose a lab that is capable of producing good work, and then b) tell them what you like!  “Hello!  My name is ______, I’m using your lab for the first time and I’m so excited!  I shoot primarily color film and I’m going for a light, airy look with soft, peachy tones.  Here are some example of work of mine that I just love!  Thank you!  And again, I’m so excited to be working with you.”
  4. Keep the lines of communication open, even when times are hard:  This step is really important!  If scans come back that you don’t love.  Please don't complain abut it on Facebook!  Talk to your lab about it first!  Give them a call.  Have them pull your negatives and give you feed back.  Perhaps it was an exposure issue on your end, or perhaps it was a scanning issue, but if you don’t pick up the phone and ask, you will never know.  Remember, a good lab wants you to love your work.  And they will be happy to help you trouble shoot when you have problems.

Another good sign that you are with the right lab is that they will be open and welcoming to your communication.  They will be willing to help you grow as an artist.  And they will recognize that you are in the creative process together.  

Richard Photo Lab is the perfect fit for me!  They are consistently awesome.  They are always open to talking and helping me trouble shoot when I need it, which has helped me grow as a photographer.  And they support me and my business, knowing that if their photographers are successful they will be too. 

They are my creative partner.  

We are in this together. 

How to choose the perfect photo lab. Tips for film photographers by Sandra Coan

for tips on film photography 

How To Mix Natural Light With Strobes

Mixing natural light and strobes.  Tips for film photographers

I love the look of natural light.  But as a film photographer who shoots almost exclusively inside there is often not enough natural light to properly expose my film.  

One of my favorite things to do when in this situation is to set up a strobe to "boost" the natural light.

In the video below, I'll show you how I do it!

To learn more about off camera lighting and film

Four Reason I Love Using Strobes With Film

I first began using strobes with film in the winter.

I live in Seattle, and it’s really dark here most of the time.  I knew that if I was going to shoot film all year long,  I was going to have to learn how to use artificial light.   And I wanted to shoot film, so I got to work.

The more I worked with the strobes, the easier it became.  What was once scary and risky became the new normal, and soon, I was as comfortable shooting with strobes as I was shooting with window light.

Then the summer came, and my beautiful daylight studio was filled with light once again. 

I was excited to turn off the strobes and go back to my first love, window light.

What I discovered when I turned them off however, surprised me.  

I found that I didn’t love shooting with natural light the way I had before.   I had actually grown to prefer the strobes, even on super sunny days. 

Sandra Coan, studio photography on film

Here’s why:

1. Strobes are consistent.  When my strobes are on, my meter readings are always the same!  I meter once at a shoot.  Thats it.  Having that consistency really helps with my workflow and allows me to fully concentrate on my client.  My sessions are more efficient and I’m able to work with 100% confidence, knowing that all my exposures will be spot on.

2. I love the tones I get with strobes.  Strobes are daylight balanced, so they are a little warmer than window light.  You see, even on sunny days, window light has a cool quality to it (much like a shadow),  That is why in the photo below, the natural light photo looks a little blue, especially in the whites.  The strobe image however has bright white whites, and adds a little shine to the baby’s hair.  I love it!

Sandra Coan, studio photography on film | tips for film photographers

3. I'm in control.  Yep, I'm a control freak, especially when at work.  And when I'm working with strobes I'm in control of my light 100% of the time.  I make the light do what ever I want it to.   When I work with window light, the window light dictates what I can and can't do.  When I work with strobes, I make those decisions.... and I freaking love it!

4. Film loves light.  And when I’m shooting with strobes I know that I can give my film as much light as it wants, all the time!

Interested in learning how to shoot with strobes?  Let me teach you! 

Sandra Coan, studio photography on film

To learn lighting and film...

Q&A: Where to Place A Strobe on Location

Yesterday I received a question from a past student about where to place her strobe when working in a clients home.  

It was such a good question that I decided to share my answer with all of you!

I hope you find it helpful!

And if you ever have questions of lighting or film, please do not hesitate to ask.  I'm always happy to help!

Interested in learning about using lighting with film?
Let me teach you! 

My Year Of Bad Photos

Most film photographers believe that in order to shoot film 100% of the time they need to shoot outside.  They really struggle when the weather turns cold or rainy or when they are asked to photograph a subject indoors. I know this because this is my story too!

I’m a photographer in Seattle, WA.  Struggling with not enough natural light is my middle name!

Sandra Coan | Tips for film photographers | Film photography | Film and Strobes

January in Seattle.  Sigh.

 When I became serious about shooting film I really felt that I only had two options;  push my film or go back to my digital camera and embrace hybrid shooting. I really didn't want to go back to my digital camera, so I settled on pushing.

I did my homework. I asked questions on all the forums I was on.  I was ready!  And excited.  This was going to work!  Woohoo!!!

And then the scans came back. Super contrasty.  Wonky colors. Just yuck!

Not at all like the soft, airy images I was used to.

Sandra Coan | Tips for film photographers | Film photography | Film and Strobes
Sandra Coan | Tips for film photographers | Film photography | Film and Strobes

Defeated, I went back to my digital gear.

That was nearly four years  ago.

If only I could go back in time and tell myself what I know now.

Here's the story, you can shoot film 100% of the time - even inside, even on super dark days. 

You can create soft, luminous images at every single session regardless of the weather. 

And you can do it without pushing your film or relying on your digital gear.

How?  With strobes.  

Sandra Coan | Tips for film photographers | Film photography | Film and Strobes

Learning how to use strobes was a game changer for me!  And you know what?  It's not that hard!

I'd love to teach you how!  Click on the link below for information on my film photographer's guide to studio strobes!

How To Meter for Window Light

metering for window light

I know, I know... I'm always going on and on about strobes and how much I love them! But lets face it, there is nothing like window light!  It's just pretty!

So today, I'm sharing how I meter for window light.

You can ask me questions in the comments below. 


want to learn how to meter in all kinds of light, even flash and strobe?
 Click on the link below to get your FREE guide on metering for film!

New Year, New Beginning

There is something so magical about January 1st.  In theory, it’s just another date on the calendar.  But to me, it’s signifies a new beginning.  A fresh start.

I like to treat each calendar year as an opportunity to try something new. Challenging myself to try something new helps me push myself and my business.  

Sometime it’s small things… like raising my prices a little or deciding to take a workshop on something I’ve been trying to learn. And sometimes it’s big things… like deciding to teach my own workshop or pursuing publications and speaking engagements.  

Whatever it is, I set my intention and the start working toward my goal on January 1st.

Last year my goal was to speak at a professional conference.  

In October, I was given to opportunity to speak at Click Away, but that intention was set in January and I started working on what I wanted to say long before I was even asked to speak.

That is the power of setting your intention.  That is the magic of the New Year.

So my question to you is this...  What are your goals for the New Year?  

What new project will you begin?

Will you learn something new?

Raise your prices?

Or maybe start the business you’ve been dreaming about for years?

Whatever it is.  Set your intention.  Take the risk.  And let the New Year be your new beginning.

P.S.  If starting or building your business is in your New Years plans, be sure to check out my exciting new project!  Visit for more information.

Sandra Coan, studio photography on film

for more tips on film photography and business

Five Tips for Photographing Christmas on Film

Nothing says "Kodak Moment" like Christmas morning!  And I know you want to capture those special memories on film.  Here are a few tips to help you make the most of this special day.

1. Be prepared.  Christmas morning moves fast!  You don't want to miss the action because you're running around like a crazy woman searching for your gear.  Make sure you have everything you need;  film, camera (with fresh batteries) and light meter, set aside and ready to go.  I preload my camera(s) on Christmas Eve and set them out on the table next to Santa's milk and cookies along with my meter and extra film.  That way, come Christmas morning, I'm ready to go!

2. Choose your film wisely.  I don't know what happens at your house, but in mine, kids wake up super early on Christmas.  Like, super early.  Too early for good light.  And too early for strobe (my eyes need time to adjust before I can deal with bright light... hahaha)  So I shoot Ilford3200 in the morning and then move to slower films as the day goes on.

Sandra Coan, film photographer

3. Push for a little pop!  Christmas is full of color.  To really get those colors to pop, try pushing your film a stop.  Just remember that pushing does not add exposure.  So if you don't have enough light to get a good exposure, choose a different film stock or bust out the OCF.

Sandra Coan, film photographer

4. Meter.  Metering is so important when shooting film! So make sure you have your meter on hand for perfectly exposed photos!

5. Send your film to a good lab.  These are your memories people!  Don't trust your memories to bad processing.  As film shooters, our lab is our creative partner, so make sure you are using a good one!  I personally love Richard Photo Lab and, as luck would have it, they are having a killer sale at the moment!  Here's the link!

Most importantly, don't forget to put down your camera at some point and join in the fun!

Merry Christmas!

Sandra Coan, film photographer

for more tips on photography and business